Rebecca ‘Dimplez’ Ijeoma is a digital marketing savant who currently serves as the Assistant Editor of The Smoking Section, and Publicist for Jive/RCA Records recording artist, Bei Maejor; meanwhile holding a Billboard Magazine 2011 Women In Music nomination.
Stephanie ‘Eleven8’ Ogbogu is a talent manager and blogging extraordinaire. Eleven8 contributes to Ozone Magazine, DJGreenLantern.tv, DJSmallz.com, & Baller Alert whilst holding her 2011 SEA ‘Internet Hustler of The Year’ award under her belt.
Leon ‘Dj Hella Yella’ O’Neal is a multiple award winning club/tour/mixtape dj, & a notable member of the world-renown Core DJs. If DJ Hella Yella looks familiar, you’ve probably seen him on tour with Dorrough Music, on BET’s 106 & Park, We TV’s Platinum Weddings, MTV’s Room Raiders or in Complex or Ozone Magazine, and much more…
During SXSW 2011, Dimplez, Eleven8, and Hella Yella developed the idea for a trilogy of events catered entirely for their demographic of music aficionados. Spurn from their mutual love of music, respect for the dj, travails as media, and previous SXSW experiences, they created: “Unrefined Hype: Extended Play Showcase”, ”BBMs & Brewsters: The V.I.P. Gifting Suite”, and “Juice: The DJ’s Official Showcase”.